Tumblr, the popular New York-based blog and social networking service, surpassed 10 billion total posts on Friday.
The company celebrated the occasion by temporarily displaying digital pink, yellow, purple and red confetti on its users’ dashboards.
In mid June, Tumblr was hovering around 6.5 billion total posts. The site saw an additional 4.5 billion posts in just three months, which means the quantity of daily posts each day is on the rise — just as appears to be the case withtraffic to Tumblr’s website.
The milestone achievement could not have come at a more opportune time; the company is rumored to be in the midst of raising a substantial funding round that could value it at $800 million. Plus, news of its continued success could even drown out recent complaints from dissatisfied fashion marketers.