Those of you hoping that Canon’s latest announcement, long-rumored to be a camera with extraspecial video capabilities, would be a 5D Mark III can now officially be disappointed. At about $20,000, this one ain’t for the hobbyists or the still-images-firsters.

The new series of cameras, dubbed Cinema EOS, consists of two models based around a new 4K Super35 CMOS sensor and incorporating the most current version of its Digic DV III image processor. The two models differ only by mount: the C300 PL uses a PL mount (developed by Arri for film cameras) and the C300 uses a Canon EF mount.MORE