Last night I went in search of an answer to a question that has vexed this industry for weeks: When will Facebook Timeline officially launch to the masses? The world’s most popular social network was holding a tiny gathering in downtown NYC, where I’d get to rub elbows with Timeline’s architects. I went, figuring one of them had to know the truth.
The small club atop a trendy hotel in lower Manhattan was crowded and dark. It offered amazing vistas of the city skyline and doted around the periphery of the room were stations where designers would talk about how they came up with some of the ideas in Timeline. Eventually, I found a bespectacled guy talking excitedly to another reporter. I began to listen in:
“One of the things we learned is that you can’t just walk in and rearrange the furniture.” It was Sam Lessin, product Manager for Facebook Timeline, explaining why Facebook was taking its time rolling out Timeline. The update radically rearranges users profile pages into, essentially, a timeline of their lives on Facebook and — if they fill in more details — even before they got on the social networking service.MORE